The Beer Institute’s professional staff and leadership are committed to keeping our members informed and engaged on issues that impact our industry, as well as maintaining active outreach to Capitol Hill, the Administration and regulating agencies.
Our key staff members have expertise in government and industry affairs, economics, science, communications and administrative support.
James A. McGreevy III
President and Chief Executive Officer
A 20-year veteran of policy and political work, Jim McGreevy serves as president and chief executive officer of the Beer Institute, the national trade association that represents America’s brewers, beer importers and supply-chain partners – a $350 billion industry that supports more than 2.2 million American jobs.
As the national voice for the industry, Jim advocates on policy matters involving Congress, state legislatures, courts and regulatory agencies. He also serves as the official spokesman to the media and elsewhere on matters affecting the beer industry. In his capacity as president and CEO, Jim serves on the board of the Techniques for Effective Alcohol Management (TEAM) Coalition.
Before joining the Beer Institute, Jim served as senior vice president for government affairs at the American Beverage Association (ABA). Jim joined ABA in November 2005 as its vice president for state and local affairs. Prior to ABA, Jim was a senior associate at the Larkin Hoffman Law Firm in Bloomington, Minnesota, where he represented client interests before the Minnesota Legislature and administrative agencies. Jim was recently honored by CEO Update as a 2014 Top Association Lobbyist.
Jim received a B.A. from Seton Hall University and a J.D. from the University of Bridgeport School of Law, and he currently serves as a member of the Board of Overseers for the Seton Hall University School of Diplomacy and International Relations. He was also a Policy Fellow at the University of Minnesota’s Humphrey Institute of Public Affairs from 2003-2004.
Jim lives in the District of Columbia with his wife, Rachel, and daughter, Lizzy.
Sandra Castro is the manager of administration for the Beer Institute. She oversees the Institute’s financials, accounting, IT and human resources functions. Sandra also assists in event planning, logistics and management. Prior to joining the organization in 2013, she worked as an office manager in Washington, DC. Sandra is originally from Chiclayo, Peru and is fluent in both Spanish and English.
Denise A. Dunckel
Vice President, Public Affairs
As vice president, public affairs for the Beer Institute, Denise Dunckel leads the association’s integrated strategic public affairs and communications strategies. A veteran of the communications industry, Denise’s career spans government appointments, corporate advocacy and issues management and corporate communications. She was most recently SVP, External Affairs at Invitation Homes. Prior to joining Invitation Homes, Denise served as Senior Associate Director with the Federal Housing Finance Agency and as a Senior Business Leader with Visa, Inc. She held senior positions in the administration of President George W. Bush including as Deputy Assistant Secretary of Education for External Affairs and Deputy Assistant Secretary of Housing and Urban Development for Public Affairs. Denise also served in the White House as a Senior Press Advance Representative in the Office of Presidential Advance from 2002 to 2005.
Denise serves on the board of Shelters to Shutters, a non-profit providing housing and employment opportunities to the homeless. She grew up in Dallas, Texas, attended Baylor University, and holds a BS from Texas Christian University in Fort Worth, Texas.
Senior Director, Health Policy and Regulatory Affairs
Travis Gibbons is the senior director of health policy and regulatory affairs at the Beer Institute. Travis brings over a decade of government and advocacy experience to the Beer Institute. Most recently he worked as the Director of Federal Affairs for the Consumer Healthcare Products Association (CHPA) where he advocated for over-the-counter drugs and dietary supplements both on Capitol Hill and to the federal agencies that regulate this industry. Before joining CHPA, Travis worked for Jordan & Associates as a senior associate and lobbyist. Before that, he served as a legislative aide to United States Senator Orrin Hatch (R-Utah). Travis earned a bachelor’s degree from the University of Utah in English with a minor in Chemistry.
Vice President of Operations
Susan Haney is vice president of operations for the Beer Institute. She develops strategy and oversees organizational operations, industry affairs and government affairs. Haney is a veteran of the beer industry, having held numerous roles in 14 years with the Institute, including senior director, industry affairs, director, operations and executive assistant to the president. Prior to joining the Beer Institute, Haney worked for Security Mutual Life, a leading life insurance company based in Binghamton, New York.
Director, Federal Affairs
Joe Heaton is the director of federal affairs at the Beer Institute. Joe has over 10 years of experience on Capitol Hill, as Legislative Director and Counsel to Congressman Mike Turner (OH-10), and Deputy Chief of Staff to former Congressman Jon Runyan (NJ-03). His experience has given him a wealth of skills as an advocate for the beer industry. Hailing from Centerville, OH, Joe has a Bachelor’s Degree from Miami University, and his Juris Doctor from Penn State University, Dickinson School of Law.
Karsyn Kendrick is the staff assistant for the Beer Institute. She assists with administration, operations, and event planning. Karsyn recently moved to Washington, DC after graduating from the University of Georgia with a degree in International Affairs and German. Before joining the Beer Institute in 2017, Karsyn was an intern for Congressman Sanford D. Bishop, Jr. (D-GA).
Chris Roof is the executive assistant for the Beer Institute’s President & CEO as well as for the organization’s Vice President & General Counsel. He manages their schedules and calendars, coordinates meetings, and assists in preparation and logistics for their presentations and events. Prior to joining the Beer Institute in 2016, he worked as a communications assistant for a non-profit in Washington, DC. Chris is a graduate of Kutztown University of Pennsylvania where he earned a degree in English and Professional Writing.
Dan Roth is the communications director at the Beer Institute. Dan has over 15 years of government experience at the local, state and federal levels–most recently serving as the communications director for Congressmember Karen Bass (CA-37). His background has given him a breadth of skills that allows him to tell the incredible story of the beer industry. Originally from Placerville, California, Dan has a Bachelor’s Degree from Linfield College, located in McMinnville, Oregon.
Mary Jane Saunders
Vice President and General Counsel
Mary Jane Saunders serves as vice president and general counsel for the Beer Institute. Mary Jane brings a wealth of experience, having most recently served as general counsel for Subway Franchisee Advertising Trust Fund, the marketing and advertising arm of Subway restaurants.
Prior to that, she was a partner at the Washington, DC law firm, Venable LLP, where she served as the Chair of the Trademark, Copyright and Unfair Competition Practice Group. Before joining Venable, Mary Jane was a Partner at the D.C. law firm, Arter & Hadden.
Mary Jane graduated with a B.A. from Virginia Tech and earned a J.D. from the Walter F. George School of Law at Mercer University. She is a member of the Connecticut and Virginia State Bars, as well as the District of Columbia Bar. She lives in McLean, Virginia with her husband and three children.
Michael Uhrich is the Beer Institute’s Chief Economist. Michael supports the BI’s members and their interests by providing analytical and economic research on the alcohol industry. A beer industry veteran, he worked for several years at MillerCoors, most recently leading the Insights Department’s Marketplace Intelligence team. Michael holds a Master of Science in Applied Economics from Marquette University. He is also a Certified Cicerone through the Cicerone Certification Program and an avid home brewer.
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