Beer Institute Response to FTC Report on Alcohol Advertising
Beer Institute Response to FTC Report on Alcohol Advertising

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Beer Institute Response to FTC Report on Alcohol Advertising

January 3, 2014

Statement from Beer Institute General Counsel Mary Jane Saunders:

“Brewers and beer importers have a longstanding commitment to responsible advertising practices, dating back when our industry’s marketing and advertising code was first established in the 1930s. We have adapted that code over time to meet changing social norms and strengthen our commitment to responsibility. We are pleased to see the FTC reinforce its support for the industry’s self-regulation and recognize the industry’s efforts.

“Maintaining a self-regulated advertising standard that upholds our commitment to responsibility is something we take very seriously. Our industry proactively monitors the online and digital landscape to make sure brewers and importers are aware of changing technologies.

“The Federal Trade Commission provides a valuable analysis. The Beer Institute and its membership will continue to work with the FTC and other regulators to ensure our record of responsibility continues.”

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