Return to Responsibility Initiatives

Programs for Responsible Drinking

1-800-TAXICAB Brewers offer consumers a national taxi dispatch service and an easy to remember phone number when planning safe or alternative transportation.  Radio spots, point-of-sale and packaging materials promote the 1-800-TAXICAB service. 21 Means 21 The national "21 Means 21" advertising campaign was developed to communicate that brewers do not want the business of America's youth.  For retailers, the "21 Means 21" message on point-of-sale materials reinforces the importance of checking IDs. National Safe Boating Council Dedicated to providing a forum for advancing and fostering safe boating education programs, the National Safe Boating Council is the foremost coalition for the advancement of boating safety in the nation. Respect 21 Respect 21: Preventing Underage Access is a comprehensive program which focuses on numerous avenues to help keep alcohol out of the hands of minors.  The program provides educational resources prepared by experts for parents and other concerned adults such as Let's Keep Talking retail signage to remind adults not to give alcohol to minors and to tell them the legal penalties in their states for doing so; and retailer training tools to help stop illegal sales to minors.