CEO Jim McGreevy and Senior Federal Affairs Director Joe Heaton recognized for excise tax work WASHINGTON – Today, the Beer Institute released the following statement after President and CEO Jim McGreevy along with Senior Director of Federal Affairs Joe Heaton received Brewbound’s “Persons of the Year” award for their work to make the current federal excise tax rates permanent for all brewers and beer importers, preventing a $154 million tax increase to our nation’s beer industry.