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Initiatives and Partnerships

Encouraging Responsible Consumption

While our products are enjoyed responsibly by millions of adults every day, we recognize that some adults do not always make good decisions. We are dedicated to helping people make the right choice and to encouraging individuals to help others make sound decisions when they might not otherwise.

As part of this commitment, we have programs at sporting events, restaurants, local festivals and other locations where beer is enjoyed. These include educational efforts for alcohol retailers, fans at sporting and entertainment venues and those planning parties for large corporations or a few friends.

Preventing Drunk Driving

We believe that drunk driving is completely preventable. Research shows that we’ve made tremendous progress reducing drunk driving, but there is a lot more work to be done and our environment is evolving. The Beer Institute continues to play a role in bringing members together on federal legislative and policy issues surrounding the prevention of drunk and impaired driving.

Beer Institute priorities in drunk driving prevention include:

  • Identifying, deterring and treating multi-substance impaired drivers,
  • Staying tough on repeat offenders, and
  • Educating drivers on drunk driving and impaired driving.

Beer Institute member companies have been fighting drunk driving for decades with iconic public service announcements and programming and education that has reached from bars and restaurants to judges to college campuses.

See what some of our member companies are doing on responsibility:


Molson Coors


Constellation Brands

Other Initiatives and Partnerships

We still have much to learn about important alcohol issues, such as consumption patterns, how to help consumers make responsible choices and how to effectively enforce drunk-driving and underage-drinking laws, protecting individuals and communities. Brewers and beer importers partner with a variety of research and other non-profit organizations to help reduce drunk driving and underage drinking.

WRAP’s SoberRide™ Program

Alternative transportation programs such as the Washington Regional Alcohol Program’s (WRAP) SoberRide™ help keep local roads safe from drunk drivers during traditionally high-risk holiday periods. The program runs on St. Patrick’s Day, Cinco de Mayo, July 4th, Halloween and nightly for more than two weeks during the December holiday season and provides free rideshare fare, up to $15, for greater Washington, D.C. area residents. Since 1991, WRAP’s SoberRide™ has provided more than 80,000 safe rides home.

TEAM (Techniques for Effective Alcohol Management) Coalition

Begun as a program of the National Highway Traffic Safety Administration in 1985, TEAM is a unique alliance of professional and collegiate sports, entertainment facilities, stadium service providers, concessionaires, brewers, distillers, broadcasters, government safety experts, and others united in an effort to promote responsible drinking and positive fan behavior. TEAM’s mission is to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities, promote responsible alcohol consumption through the use of positive messages that reward responsible behavior, and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible. The TEAM Coalition is supported by Anheuser-Busch, Constellation Brands, HEINEKEN USA and Molson Coors.

TIPS® (Training for Intervention Procedures)

Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program discusses techniques through which servers can help prevent intoxication, drunk driving and underage drinking through a common-sense approach to serving alcohol responsibly in any setting. TIPS educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations.

Washington Regional Alcohol Program (WRAP)

WRAP is an award-winning, public-private coalition formed to fight drunk driving, drugged driving and underage drinking in the Washington metropolitan area through public education, innovative health education programs and advocacy. WRAP is supported in part by Anheuser-Busch, Constellation Brands and MillerCoors.

Traffic Injury Research Foundation (TIRF)

A national, independent road safety institute whose mission is to reduce traffic-related deaths and injuries, TIRF achieves its mission by designing, promoting and implementing effective strategies based on sound research. Anheuser-Busch and TIRF have been partners since 1990, and Beer Institute has been supporting TIRF since 2004. In 2004, with support from Anheuser-Busch, TIRF formed a Working Group on DWI System Improvements dedicated to identifying initiatives for improving the DWI system, promoting successful programs, and continuing to bring organizations together to create positive change.

Alcohol in Moderation (AIM)

Since its inception in 1991, AIM has acted as a center for the review of scientific and medical research, government legislation and consumption trends relating to responsible drinking. AIM Acts as a conduit to the press, media and those who require information on alcohol issues. AIM communicates and publishes relevant material in a clear and concise format, contributed by AIM’s eminent Council of twenty specialist Professors and Medics from around the world.