Blog Posts

By Mary Jane Saunders, Counsel I’ve spent many years working on the Beer Institute’s Advertising & Marketing Code (the Code or Ad Code), and I can tell you it’s not something that sits on a shelf. It is something our brewers and staff use every day. With a vibrant history, the Ad Code is a prime example of how the beer industry continues to lead the…

By Andrew Heritage, Chief Economist You can learn a lot about consumers by watching what they buy during tough times. Right now, prices are up, wages feel tight and confidence in the economy is down, but, despite that uncertainty, people are still choosing to gather over beer.  Economics often gets framed as a discipline of restraint—cutting back, trading down, doing less. But real-world economics is often about…

By Bill Young, Senior Director, Health Policy  April marks Alcohol Awareness Month, which offers a moment to reflect on all the beer industry does to promote responsible consumption. It’s also a moment to remember that this work is never truly done.   In my 30-plus years in the beer industry, I’ve seen positive momentum that’s created measurable, concrete responsibility initiatives that show up in real ways for policymakers and…

By: Neil Witte, Master Cicerone and Beer Institute Consultant We often hear people say, “new year, new you.” Not only do individuals evaluate their goals, but so do brewers when they consider what’s at the forefront of their product line. One of my jobs is to review the previous year’s trends while looking ahead to…

By Neil Witte, Master Cicerone One of the most common things I hear from people is, “I just don’t like beer.” My answer is always the same: you probably just haven’t found the right beer yet. Beer is one of the most versatile beverages in the world, offering an incredible range of flavors from tropical…

by Brian CrawfordPresident and CEO  April marks Alcohol Awareness Month, a time to reinforce and further the critical work our industry does to promote responsible drinking and support informed choices. The beer industry plays a vital role in fostering a culture of moderation, enhancing consumer awareness and driving progress through transparent practices and innovative solutions.   Championing Responsible…

by Brian CrawfordCEO The end of January marks more than new beginnings and just turning the page on the calendar; it also signifies the end of “Dry January” for those who chose to participate. This year, a quarter of Americans participated in Dry January, a month-long pause or reduction in alcohol consumption. After a lengthy…

by Annie LangeSenior Director, Federal Affairs The 2024 election cycle was nothing short of dramatic: a squabble over golf handicaps during a presidential debate, an incumbent president exiting the race, slews of celebrity endorsements and two attempted assassinations. Voters, pummeled by texts, ads and phone calls, were exhausted as they cast their ballots and watched…

by Brian CrawfordPresident and CEO This article originally appeared on The Nevada Independent on October 8, 2024. With the 2024 NFL football season officially underway, fans across Nevada are excited to once again cheer on the Las Vegas Raiders. Whether you’re tailgating outside Allegiant Stadium or gathering with friends at a local bar to watch…

by Brian CrawfordPresident and CEO From family gatherings and friendly barbecues to cheering for your favorite sports team, beer plays a central role in life’s most joyous moments. When celebrating those special occasions with your favorite beer, it’s crucial to remember to do so responsibly. At the Beer Institute, we recognize the importance of promoting…