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Beer Institute Names Denise Dunckel Vice President, Public Affairs


Beer Institute Names Denise Dunckel Vice President, Public Affairs

Communications Veteran to Lead $253 Billion Industry’s Public Affairs and Media Efforts

WASHINGTON, DC – The Beer Institute, representing America’s brewers, beer importers and industry suppliers, announced today that communications veteran Denise Dunckel will join the trade association as vice president, public affairs on September 14. Dunckel, who brings a diverse communications background to the role, will lead the Beer Institute’s public affairs strategy directed at policymakers, the media, the alcohol beverage industry and other key stakeholders.

“Denise is a proven leader in strategic communications. Her contributions will be critical in our efforts to tell the story of beer in Washington, DC and educate lawmakers and the public about beer’s $253 billion economic impact in the United States, our industry’s ‘Commitment to Responsibility’ and the quality of our products,” said Beer Institute President and CEO Jim McGreevy. “Her unique experience in both the public and private sectors – and her hands-on experience working with the federal government – will be an invaluable asset to the Beer Institute. We’re thrilled to have her be a part of the team.”

“This is an exciting time for the beer industry. I am pleased to have the opportunity to work on behalf of an industry that helps put 1.75 million Americans to work and has such a great story to tell,” said Dunckel. “I look forward to working with our members to carry their compelling story to so many influential and critical audiences.”

Dunckel previously served as senior vice president, external affairs, with Blackstone’s Invitation Homes.In that position, Dunckel was responsible for managing external affairs for the nation’s largest single-family rental company.

From 2012 to 2014, Dunckel was a Senior Associate Director with the Federal Housing Finance Agency (FHFA), responsible for managing the Agency’s communications, public affairs, industry and congressional relations. As the chief communications strategist, Dunckel led the rebranding of the agency including a redesign of the agency’s website, launch of a national PSA campaign aimed at underwater borrowers and creation of the agency’s social media platform.

Prior to that, Dunckel worked in the DC office of Visa Inc. As a senior business leader of global corporate communications, Dunckel was responsible for protecting and enhancing the company’s reputation managing corporate, public policy and litigation communications strategy.

Dunckel has also held communications positions with the U.S. Department of Education, U.S. Department of Housing and Urban Development and The White House, as well as a number of presidential campaigns.

A new economic study released highlights how the U.S. beer industry – from brewers and beer importers to beer distributors to retailers – generates nearly $253 billion in economic activity, produces $48.5 billion in tax revenue and supports 1.75 million jobs.

Economic impact figures, tax contributions and job data for each state can be found here


The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility: Connect with us @BeerInstitute and on Facebook.