About Us Introduction

About the Beer Institute

The Beer Institute represents the $252.6 billion beer industry. An industry that includes more than 2,800 breweries and 1.75 million jobs.

The Beer Institute was organized in 1986 to represent the beer industry before Congress, state legislatures and public forums across the country. It is committed to developing sound public policy that focuses on community involvement and personal responsibility.

As the recognized and authoritative source of information on aspects of the industry, the Beer Institute focuses on these principles through its representation, information and service. The Beer Institute assures a role for industry members in formulating public policy goals and works to implement our goals by providing representation before federal and state governmental bodies.

Today, the more than 2,800 breweries in the U.S. are responsible for billions of dollars that flow each year through channels of American trade and commerce. From agricultural products, can manufacturing, food processing, food stores and general retail, to wholesaling, construction and real estate, brewers, along with their wholesale and retail partners, directly or indirectly employ 1.75 million Americans who earn nearly $79 billion in wages and benefits.


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You’d be hard-pressed to find a more competitive industry than beer. Despite that competitiveness, or perhaps because of it, we have united to represent our common interests. We are the voice of the beer industry.

Today's beer brewers and importers operate not only in a competitive marketplace, but in a complex public policy environment as well. Legislative, regulatory and social challenges can directly affect brewers' day-to-day business activities and their outlook for the future.

Membership in the Beer Institute gives brewers and importers the opportunity to work together to maintain a progressive business environment for the future.

As the unifying force in promoting beer industry interests, the Beer Institute helps brewers, importers and their allies operate freely and grow responsibly in today's challenging legislative, regulatory and legal environment.


  • Outreach to members of Congress
  • Annual Brewer's Day event to lobby Congress
  • Industry liaison to regulatory agencies such as the Alcohol and Tobacco Tax and Trade Bureau, Health and Human Services, Federal Trade Commission, Department of Transportation, World Health Organization, Pan American Health Organization and many others 


  • Brewers Almanac: An annual compilation of industry statistics, economic contributions, financial data and other industry information
  • Package Mix Report: Information showing estimated package mix in each state (draught, cans, nonreturnable and refillable bottles)
  • Monthly import and export reports
  • Monthly state shipment reports
  • Beer Serves America Study: A bi-annual economic impact study, including state-by-state and congressional district breakdowns of economic contributions of the beer industry


  • Beer Institute Annual Membership Meeting: An opportunity for brewers, importers, suppliers and others working in the brewing industry to discuss issues
  • Coordinating the efforts of industry attorneys and providing legal support wherever appropriate
  • Communication materials such as the Beer Institute monthly newsletter and Annual Report 

A vocal minority of critics continues to use misleading science and slanted polling data to call for unwarranted restrictions on the beer industry. More than ever, brewers and their allies must join together to communicate to policymakers, opinion leaders and the media the facts about the industry, its issues and the significant progress that has been made in the fight against alcohol abuse.

The volatile legislative and regulatory environment in which the industry operates requires a unified, focused effort to effect change that benefits the entire brewing industry. By steering consensus and speaking with one voice before federal and state legislatures, executive branch agencies and in legal proceedings, the Beer Institute can help sustain a positive environment in which brewers and their allies do business.

Besides giving brewers a strong, credible voice in Washington, the Beer Institute provides a variety of services to help brewers succeed. The Institute's advisory committees provide member companies with a forum to discuss public policy issues affecting our industry and receive feedback on the results of industry programs. The Beer Institute also helps foster more effective relationships within the industry through a coalition that includes brewer associations, distributor associations, retail associations and allied industry groups. This coalition promotes unified action and improved communication and cooperation.

The Beer Institute is also the leading source for research and information in the brewing industry. Working with brewers, importers, suppliers, consultants and others, the Beer Institute provides data and analyses on such matters as taxation, agricultural product supplies, domestic and export sales, trends in per capita consumption and advertising expenditures, and various social indicators.

To receive a membership packet, please complete this form. Please note that the Beer Institute membership is open to brewers, importers and industry suppliers only.


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The Beer Institute represents the interests of the entire beer industry. So not surprisingly, our members include everyone from America’s largest brewers to some of the country’s smallest.

One Busch Place
St. Louis, MO 63118-1852

MillerCoors Headquarters
250 South Wacker Drive
Chicago, Il 60606

Constellation Brands Beer Division
1 South Dearborn, Suite 1700
Chicago, IL 60603

Heineken USA, Inc.
360 Hamilton Avenue, Suite 1103
White Plains, NY 10601-1103

Rogue Ales
2320 OSU Drive
Newport, OR 97365

23rd Street Brewery
3512 Clinton Parkway
Lawrence, KS 66047

Alaskan Brewing Company
5429 Shaune Drive
Juneau, AK 99801

All About Beer
501 Washington Street
Durham, NC 27701

Anchor Brewing Company
1705 Mariposa Street
San Francisco, CA 94107-2334

Atlantic Brewing Company
15 Knox Road
Bar Harbor, ME 04609

Ball Corporation
9300 West 108th Circle
Broomfield, CO 80021-3682

Bayhawk Ales, Inc.
2000 Main St., Suite A
Irvine, CA 92614

Beer Business Daily
601 E. Ashby Place
San Antonio, TX 78212

Beer Marketer's INSIGHTS, Inc.
P.O. Box 264
West Nyack, NY 10994-0264

Bell’s Brewery, Inc.
8938 Krum Avenue
Galesburg, MI 49053

Bent River Brewing Co.
1413 5th Ave.
Moline, IL 61265

Berkshire Brewing Co., Inc.
P O Box 251
South Deerfield, MA 01373

Beverage Marketing Corporation of NY
850 Third Avenue, 14th Floor
New York, NY 10022-6222

Boulevard Brewing Company
2501 Southwest Blvd.
Kansas City, MO 64108-2345

44 Pleasant St., Ste. 110
Watertown, MA 02472

Briess Malting Company
625 S. Irish Road
Chilton, WI 53014

Broad Ripple Brewing Company
842 E. 65th Street
Indianapolis, IN 46220

Brooklyn Brewery Corp.
118 North 11th Street
Brooklyn, NY 11211

Can Manufacturers Institute
1730 Rhode Island Ave. NW, #1000
Washington, DC  20036

Capital Brewery
7734 Terrace Avenue
Middleton, WI 53562

City Brewing Company
925 South Third Street
LaCrosse, WI 54601

Commodity Specialists Co.
920 Second Ave. S., Suite 850
Minneapolis, MN 55402

Craft Brew Alliance
929 N. Russell Street
Portland, OR  97227

Crown Holdings
One Crown Way
Philadelphia, PA 19154

DCI Miami, Inc.
11403 NW 39th Street
Miami, FL 33178

Draft Magazine
lback Road, Suite A125
Phoenix, AZ, 85018

Eagle Creek Brewing Company
106 Savannah Ave.
Statesboro, GA 30458

Eel River Brewing Company, Inc.
1777 Alamar Way
Fortuna, CA 95540

Full Sail Brewing Co.
506 Columbia St.
Hood River, OR  97031

Global Keg
Orlando, FL

Goose Island Brewing Company
1800 W. Fulton
Chicago, IL 60612

Grand Teton Brewing Co.
430 Old Jackson Hwy
Victor, ID 83455

Green Flash Brewing Co.
6550 Mira Mesa Blvd.
San Diego, CA 92121

Gusmer Enterprises, Inc.
1165 Globe Avenue
Mountainside, NJ 07092

Information Resources, Inc. (IRI)
150 North Clinton Street
Chicago, IL  60661

Ippolito Christon & Co.
2825 Lewis Speedway, Suite 104
St. Augustine, FL 32084

ITW Hi-Cone
1140 W Bryn Ave.
Itasca, IL 60143

John I. Haas, Inc.
4185 MacArthur Blvd., NW, #300
Washington, DC 20016

Marin Brewing Company
1809 Larkspur Landing Circle
Larkspur, CA 94939-1801

Matt Brewing Company
811 Edward Street
Utica, NY 13502-4092

MicroStar Logistics
5299 DTC Blvd., Suite 510
Greenwood Village, CO 80111www.microstarkegs.com

Mike's Hard Lemonade
159 S. Jackson Street
Seattle, WA 98104

Napa Valley Brewing Co.
1250 Lincoln Avenue
Calistoga, CA 94515-1741

New Belgium Brewing Co., Inc.
500 Linden Street
Fort Collins, CO 80524

New Glarus Brewing Company
Country Road W and Hwy 69
New Glarus, WI 53574

85 Broad Street
New York, NY 10004

North American Breweries
50 Fountain Plaza
Key Center North Tower, Suite 900
Buffalo, NY 14202

Odell Brewing Company, Inc.
800 E. Lincoln Ave.
Fort Collins, CO 80524

One Michael Owens Way
Perrysburg, OH, 43551

Prescott Brewing Co.
130 W. Gurley Street, Suite A
Prescott, AZ 86301-3602

Rahr Malting Co.
800 West First Avenue
Shakopee, MN 55379

Rexam Beverage Can Americas
8770 West Bryn Mawr Avenue
Chicago, IL 60631-3524

Royal Oak Brewing Company
215 East 4th Street
Royal Oak, MI 48067

S. S. Steiner, Inc.
655 Madison Avenue
New York, NY 10021-8043

Salt Lake Brewing Company
147 West Broadway
Salt Lake City, UT 84101

Seabright Brewery, Inc.
519 Seabright Ave
Suite 107
Santa Cruz, CA 95062-3482

Shipyard Brewery
86 Newbury Street
Portland, ME 04101-4219

Sleeping Lady Brewing Company
340Denali Street #202
Anchorage, AK 99503

Southern Brewing Company
231 Collins Industrial Blvd. 
Athens, GA 30601


Sprecher Brewing Co. Inc.
701 W. Glendale Ave.
Glendale, WI 53209-6500

Stone Brewing Co.
1999 Citracado Parkway
Escondido, CA 92029

Summit Brewing Company
910 Montreal Circle
St. Paul, MN 55102

Switchback Brewing Company
160 Flynn Ave.
Burlington, VT 05401

The Gambrinus Company
14800 San Pedro, #310
San Antonio, TX 78232-3733

The Saint Louis Brewery
2100 Locust St.
St. Louis, MO 63103


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Annual Reports

Annual Reports

See our yearly reviews of how we proactively address industry issues, including supporting jobs in our communities, responsibly advertising and marketing beer, and paying more than our fair share in taxes.

See our yearly reviews of how we proactively address industry issues, including supporting jobs in our communities, responsibly advertising and marketing beer, and paying more than our fair share in taxes.


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Responsibility Intro


America’s brewers and beer importers are Committed to Responsibility.

For decades, America’s brewers and beer importers have been industry leaders in promoting the responsible consumption of their products. Their efforts include dozens of national and community-based programs designed to promote responsible drinking and discourage underage drinking and drunk driving. Many of these programs are implemented in partnership with local beer distributors, retailers, law enforcement and state and federal government agencies, elected officials, educators, parents and others in the community.

As parents and neighbors ourselves, we recognize that misuse of our products is unacceptable, and are concerned by issues related to their illegal and irresponsible consumption. That’s why the Beer Institute and its members support programs that facilitate parental conversations with children about making smarter, safer choices; promote designated drivers and safe rides home; and provide tools to servers and sellers of alcohol to promote responsible sales and prevent sales to minors.

These kinds of efforts, along with the work of many other public, private and non-profit groups nationwide, have proven to be effective. According to research conducted by the federal government and academic institutions, there have been significant declines in drunk-driving fatalities and underage drinking over the past three decades. While these successes are encouraging, more work remains. We will continue our work to enhance the progress already achieved and further reduce these statistics.

To download the Beer Institute white paper "Commitment to Responsibility," please click here


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Advertising & Marketing Code

Advertising & Marketing Code

The Beer Institute and our members believe that beer should be marketed in a responsible and respectful manner.

We’ve developed an extensive code to help guide our members in advertising their products. Please take a moment to review our guidelines and provide any appropriate feedback.

Advertising Complaints:

File an Initial Advertising Complaint
If you wish to send an advertising complaint to a brewer, please send your complaint to adcode@beerinstitute.org. Your complaint will be forwarded to the appropriate brewer and the brewer will contact you with a response. This is for all complaints that have not been previously submitted to a brewer.

File a Code Compliance Review Board Complaint
The forms for filing a Code Compliance Review Board (CCRB) advertising complaint are listed below. If you have filed an initial complaint and received a response from the brewer and would like to have your complaint reviewed by the third-party Code Compliance Review Board (CCRB), you may complete the form and the third-party review process will be initiated. The CCRB will notify you of its findings.

View CCRB Complaint Decisions below:

Bud Light
June 14, 2006 - Hidden Bud Lights

Michelob Ultra Amber
June 14, 2006 - Touch Football

Miller Lite
June 14, 2006 - You Poke It, You Own It

July 22, 2006 - Budweiser Surfing Billboard

Michelob Ultra Amber
February 14, 2007 - Poison Flowers

Bud Light
April 18, 2007 - But He Has Bud Light

Bud Light
August 27, 2007 - Fist Bump

Bud Light
August 27, 2007 - Rock, Paper, Scissors

October 24, 2008 - Tiny Entourage

Bud Light
March 23, 2009 - Meeting

Bud Light
April 11, 2013 - Journey and Lucky Chair  

October 14, 2013 - Voyage  

Bud Light
April 29, 2014 - Epic Night  

View CCRB Annual Reports:

2012-2013 Code Compliance Review Board Annual Report 

2010-2011 Code Compliance Review Board Annual Report

2008-2009 Code Compliance Review Board Annual Report

2007 Code Compliance Review Board Annual Report

2006 Code Compliance Review Board Annual Report


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Know Your Drink

Do you know how much alcohol is in a mixed drink compared to a beer? About the same? A little more? A lot more?

Do you know how much alcohol is in a mixed drink compared to a beer? About the same? A little more? A lot more? The answer depends on the drink, because peer-reviewed, published scientific research tells us that no two mixed drinks are the same. Know Your Drink informs consumers of the wide variety in in alcohol content from one beverage to another in typical and customary drinking occasions. Know Your Drinks helps those who choose to moderate their consumption.

Know Your Drink is a powerful tool that helps American consumers understand the differences between beer, wine and hard liquor – how they are made, served and consumed. The scientific research behind Know Your Drink demonstrates that it is a myth to say that “all alcohol is the same,” and could misinform consumers.


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Preventing Underage Drinking

Preventing Underage Drinking

As an industry, we seek to play a constructive role in addressing underage drinking. We do not want underage consumers and therefore strive to prevent youth access to alcohol, both at home and at retail establishments. We provide underage drinking prevention resources for parents, educators and retailers to help keep alcohol out of the hands of those under the legal drinking age.

As an industry, we seek to play a constructive role in addressing underage drinking. We do not want underage consumers and therefore strive to prevent youth access to alcohol, both at home and at retail establishments. We provide underage drinking prevention resources for parents, educators and retailers to help keep alcohol out of the hands of those under the legal drinking age.

  • WE DON’T SERVE TEENS CAMPAIGN: Beer Institute members support the federal government’s “We Don’t Serve Teens” program that provides parents and other adults with tools and information they need to help reduce teen drinking. Each year since the program began in 2007, the Beer Institute with members Anheuser-Busch, Crown Imports, HEINEKEN USA and MillerCoors have actively supported and promoted the campaign’s national efforts. All of these activities work to enhance recognition of the campaign’s message and direct the public to the program website.
  • ANHEUSER-BUSCH COMMUNITY SPEAKERS: Anheuser-Busch’s Community Speakers deliver messages about responsibility and respect for the law to students, parents, educators, community groups and military personnel around the country. 
  • ANHEUSER-BUSCH FAMILY TALK ABOUT DRINKING: Family Talk About Drinking is an underage drinking prevention program created by Anheuser-Busch more than 20 years ago. In 2011, in collaboration with certified parent coach MJ Corcoran, Family Talk was extended to social media and expanded to become a program that parents can turn to throughout their kids’ lives. Parents can join the online community at www.Facebook.com/ABFamilyTalk.
  • HEALTH ALLIANCE ON ALCOHOL: HEINEKEN USA is a founding member of the Health Alliance on Alcohol (HAA), a national education initiative on underage consumption of alcohol through parent/child communications. HAA member organizations include the New York-Presbyterian Healthcare System, Morgan Stanley Children’s Hospital, White Plains Hospital Center and HEINEKEN USA. The series of physician-authored books is offered here with subjects including underage drinking, peer pressure, alcohol and teen driving and prom/graduation season.
  • ID PROGRAMS: Through the Operation ID and We ID programs, Anheuser-Busch, MillerCoors and their distributors offer retailers training and a variety of point-of-sale materials to help prevent sales to underage persons.Program elements include “We ID” signage in cooler cases and at the point of purchase, as well as Driver’s License Guides for store clerks and bartenders that contain examples of valid licenses in all 50 states, U.S. territories, and Canadian provinces.
  • LET’S KEEP TALKING: This guide helps parents of teenagers talk with their children about making responsible decisions, including the decision to wait until they are 21 to consume alcohol, and remind teens of societal expectations that they obey the law and of the consequences of making poor decisions. 
  • OPERATION TEEN PROOF (OTP): First launched in 2002 in Westchester County, NY, OTP was developed by a partnership between the District Attorney’s office and HEINEKEN USA. Each county program provides license tampering detection devices to all retail alcohol outlets in that county. Because of its success, OTP has been adopted by other local law enforcement agencies, as technologies allow, and has expanded to more than 33 counties throughout New York and beyond.
  • RESPECT 21® RESPONSIBLE RETAILING: A comprehensive, academically evaluated program to enhance and improve retailers’ efforts to thwart the sale of alcohol to those under 21, the Respect 21 Responsible Retailing program was developed in partnership with MillerCoors, Brandeis University and the Responsible Retailing Forum. The program provides best practice tools, resources, legal age mystery shopper inspections and measurable results. 
  • RESPONSIBLE MEANS 21: HEINEKEN USA underscores its serious message of responsibility by specifically outlining that Responsible Means 21. Local and regional underage drinking prevention programs, including partnerships with law enforcement, can be found on the supporting website.
  • THE BARS (BEING AN ALCOHOL RESPONSIBLE SERVER) PROGRAM: BARS is a “secret shopper” program that helps keep servers and sellers vigilant about checking IDs. These services are presented to retail accounts as a way for them to bolster their seller training programs and help avert sales to minors. MillerCoors is a proud sponsor of this retail-based program.


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Promoting Responsibility on College Campuses

Promoting Responsibility on College Campuses

Because college presents students with new freedoms and opportunities, it’s an important time to continue talking with young people about alcohol, reminding them to make the right choices when it comes to acting responsibly and obeying the law

Since college campuses are a mix of underage students and students 21 and older, two major messages are included in our college efforts. One reinforces that beer is for those 21 and older, reminding underage students to refrain from consuming it. The other emphasizes the importance of drinking responsibly to those who are 21 and older.  Outreach to of-age students includes programs to reduce irresponsible consumption and the purchase of alcohol for underage friends. Through longstanding university-and community-based initiatives and a variety of on-campus programs, the beer industry is working to raise awareness among all students and their parents in an effort to prevent underage drinking, reduce drunk driving, and keep students healthy and safe.

  • TIPS® (TRAINING FOR INTERVENTION PROCEDURES) FOR THE UNIVERSITY: TIPS® offers a specialized peer-to-peer education program designed for fraternities, sororities and residence halls. The training program teaches students, dorm advisors and on- and off-campus servers techniques for serving alcohol responsibly, intervening in a non-confrontational manner and spotting fake IDs. 
  • BUDWEISER DESIGNATED DRIVER PROGRAMS: To help prevent drunk driving, Anheuser-Busch, its distributors and local retailers in college communities across the country work to promote the use of designated drivers among legal-aged college students. The concept employs common sense: when a group of friends visits a bar or restaurant, they select one individual who refrains from drinking on that occasion. In exchange for being named the designated driver, the individual typically receives free or reduced-price food and non-alcohol beverages from participating retailers. 
  • COLLEGIATE EFFIE PSA COMPETITION: The HEINEKEN USA-supported Collegiate Effie/Public Service Challenge tasks students with creating a public service campaign, in an effort to communicate how consumers should focus on responsible and legal alcohol consumption. 
  • FACTS & CONVERSATION SERIES: HEINEKEN USA is a founding member of the Health Alliance on Alcohol, an organization which publishes the Facts & Conversations Series. This series offers parents a set of discussion guides on beginning conversations on underage drinking with their teens, including topics specifically addressing the college-age years. 
  • GREAT PLAYS GRANT PROGRAM: The Great Plays grant program provides funding for eligible universities to prevent and intervene in the drinking behaviors and harmful consequences of alcohol abuse among their students. ABMRF/The Foundation for Alcohol Research partners with MillerCoors in this program, serving as an independent, scientific consultant for the review of the grant applications. 
  • NCAA FOUNDATION CHOICES GRANT PROGRAM: The National Collegiate Athletic Association (NCAA) Choices grant program is funded by a $2.5 million gift from Anheuser-Busch. The program has provided grants to 244 universities nationwide since 1991 to support campus-specific alcohol abuse prevention and awareness programs.
  • PROMOTING SOCIAL NORMS: Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices when it comes to drinking. Anheuser-Busch works with campuses and has invested more than $9.5 million to support social norms programs at universities across the country since 1999. 
  • THE BACCHUS NETWORK™: Anheuser-Busch is a leading supporter of the BACCHUS Network™, an association of college- and university-based programs focusing on promoting positive peer pressure as a way to encourage alcohol responsibility, among other health and safety issues. 


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Preventing Drunk Driving

Preventing Drunk Driving

Members of the beer industry work diligently to stop drunk driving. We want the roadways to be free from drunk drivers for ourselves and our families, too.

And we believe that drunk driving is completely preventable. Research shows that tremendous progress has been made in reducing drunk driving. Statistics from the National Highway Traffic Safety Administration show that drunk driving fatalities have decreased 51 percent since 1982 and 21 percent over the past five years. While these numbers are encouraging, the number of drunk-driving deaths annually in the U.S. is still too high and that sustained efforts are needed to keep drunk drivers off the roads. Through a variety of programs and joint efforts with law enforcement agencies, distributors, retailers and others, we remain committed to reducing drunk driving.

  • SOBERRIDE™: Alternative transportation programs such as the Washington Regional Alcohol Program’s (WRAP) SoberRide™ help keep local roads safe from drunk drivers during traditionally high-risk holiday periods. The program runs on St. Patrick’s Day, July 4th, Halloween and nightly for more than two weeks during the December holiday season and provides free cab fare, up to $30, for greater Washington, D.C. area residents. Since 1993, WRAP’s SoberRide™ program has provided nearly 58,000 rides. 
  • 1-800-TAXICAB: MillerCoors offers consumers a national taxi dispatch service with an easy-to-remember number when planning safe or alternative transportation. Cab vouchers are available to consumers as a part of local promotions and advertised in radio, print and social media, including the Miller Lite Taxi Finder app. 
  • BUDWEISER DESIGNATED DRIVER PROGRAMS: Anheuser-Busch and its nationwide network of distributors implement numerous Budweiser Designated Driver programs in markets throughout the country to promote the use of designated drivers at bars, restaurants and home gatherings. 
  • BUDWEISER RACING DESIGNATED DRIVER PROGRAM: To promote the use of designated drivers to stock car racing fans, Anheuser-Busch has developed point-of-sale programs around the popular driver of its iconic Budweiser car. The program, which features print ads, outdoor ads and promotional consumer items, also communicates designated driver messages through PSAs at racetracks and messages to fans from the Budweiser driver through social media.
  • BUD LIGHT SAFE RIDE HOME PROGRAMS: Bud Light supports a variety of programs and partnerships, such as Bud Light Alert Cab and Bud Light Tow to Go, designed to help consumers make the responsible decision of having a safe ride home after an outing that includes drinking. More than 2.1 million safe rides have been provided through cab and shuttle programs since 1989.
  • FREE RIDES®: Free Rides® provide free public transportation on popular holidays such as New Year’s Eve and St. Patrick’s Day. This drunk driving prevention and community service program helps keep roads safe by encouraging adults to use public transit when returning from holiday celebrations. MillerCoors teams with public transit companies, law enforcement and community organizations to provide this program. Since its inception, more than 3 million people have taken advantage of this program for a safe ride home. 
  • GLOBAL BE(ER) RESPONSIBLE DAY: Global Be(er) Responsible Day is an annual company-wide initiative at Anheuser-Busch InBev, in which thousands of employees across the globe visit bars, restaurants, grocery and convenience stores and other retail outlets to promote responsible drinking and the use of designated drivers. 
  • HOLIDAY SAFE RIDE PROGRAMS: In conjunction with certain holidays and event sponsorships, Crown Imports helps ensure consumers celebrate safely and also helps reduce drunk-driving incidents. Crown launched a program in 2010 to provide full-fare public rail and bus cards to thousands of consumers in Chicago and Washington, DC during Cinco de Mayo and the December holiday season. In addition, Crown with its local distributors provided reduced cab fare vouchers and free rickshaw (bicycle-powered carts) rides in Huntington Beach, CA during their sponsorship of the U.S. Open of Surfing.
  • MILLERCOORS DESIGNATED DRIVER PROGRAMS: MillerCoors supports designated driver programs in connection with promotions, events and sporting alliances such as the National Hockey League and NASCAR. In partnership with its brands, MillerCoors lets beer drinkers know that they need to plan ahead and use a designated driver because “You hold the key. Never Drive Drunk.” Through online pledging and in-person activations, thousands of people have made the right decision to get home safely.
  • NATIONAL SAFE BOATING COUNCIL: Anheuser-Busch partners with the National Safe Boating Council, the foremost coalition for the advancement and promotion of safer boating through education, to deliver general water safety messages to boaters as well as promoting the use of designated skippers while out on the water.
  • RECREATION SPORTS SAFETY PROGRAMS: Through its brands, Anheuser-Busch supports a variety of programs designed to promote safety and responsibility involving recreational sports. Examples include the Bud Light Lime Water Safety Program and Budweiser Hunting Safety Program.
  • TAXI MAGIC: HEINEKEN USA sponsors Taxi Magic, a smartphone application that connects consumers to a taxicab no matter where they are in the U.S. This dynamic application is modern, easy to use and offers consumers a ready alternative to driving. HEINEKEN USA has included Taxi Magic event activations and local sponsorships to encourage responsible consumption.


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Encouraging Responsible Consumption

Encouraging Responsible Consumption

As committed members of communities across the nation, America’s brewers, importers and beer distributors are deeply invested in ensuring our important messages on responsible drinking reach as many people as possible.

While our beers are enjoyed responsibly by millions of adults every day, we recognize that some adults do not make the right choice. We continue to demonstrate our commitment to far-reaching efforts that connect with people in their communities, including at sporting events, restaurants, local festivals and other locations where beer is enjoyed. These include educational efforts for alcohol retailers, fans at sporting and entertainment venues and those planning parties for large corporations or a few friends.

  • TEAM (TECHNIQUES FOR EFFECTIVE ALCOHOL MANAGEMENT) COALITION: Begun as a program of the National Highway Traffic Safety Administration in 1985, TEAM is a unique alliance of professional and collegiate sports, entertainment facilities, stadium service providers, concessionaires, brewers, distillers, broadcasters, government safety experts, and others united in an effort to promote responsible drinking and positive fan behavior. TEAM’s mission is to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities, promote responsible alcohol consumption through the use of positive messages that reward responsible behavior, and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible. 
  • TIPS® (TRAINING FOR INTERVENTION PROCEDURES): Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program discusses techniques through which servers can help prevent intoxication, drunk driving and underage drinking through a common-sense approach to serving alcohol responsibly in any setting. TIPS educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations. 
  • ANHEUSER-BUSCH “OUR WORLD. OUR RESPONSIBILITY.” CAMPAIGN: The company launched a commitment to alcohol responsibility with the popular “Know When to Say When” campaign in 1982, and today that message continues through numerous programs that remind consumers, retailers and many other audiences that this is “Our World. Our Responsibility.” 
  • BUD LIGHT PARTY CODE: The Bud Light Party Code encourages consumers to drink responsibly and in moderation when celebrating — no matter the occasion. Whether it’s hosting a gathering or just hanging out with friends, the bilingual Bud Light Party Code provides simple tips in both English and Spanish about drinking responsibly and having a safe ride home at the end of the evening. 
  • BUDWEISER/BUD LIGHT GOOD SPORT: Budweiser and Bud Light’s Good Sport program is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility at sporting events and promoting the use of designated drivers. The program is activated in partnership with nearly 100 teams in Major League Baseball, the National Football League, National Basketball Association, Major League Soccer and professional hockey. 
  • BUDWEISER/BUD LIGHT SOUND ATTITUDE: The Budweiser/Bud Light Sound Attitude program helps promote positive behavior and the use of designated drivers among concertgoers at music event venues and festivals. 
  • CERTIFIED ALCOHOL SERVER TRAINING (CAST): The CAST™ program is a self-paced, self-taught certification program that addresses the sale of alcohol at grocery stores, liquor stores, convenience stores and package stores. Clerks learn strategies for preventing illegal alcohol sales to underage and/or intoxicated patrons. MillerCoors is a supporter of this program. 
  • GREAT BEER GREAT RESPONSIBILITY: MillerCoors has a dedicated responsibility section on the company’s Facebook page to promote the responsible consumption of beer and uses social media to remind beer drinkers to be responsible. In addition, the Great Beer Great Responsibility brand appears on all of the company’s domestic brand advertising and on all secondary packaging. 
  • LEARN2SERVE: This program is a leading provider of government-accredited online certification training courses and employer-learning management and reporting systems. Learn2Serve courses are created for hotel, restaurant, bar, convenience stores and grocery employees and managers. 
  • RESPONSIBLE SERVING (RSERVING): To support retailers, Anheuser-Busch offers server training of bartenders, wait staff and store clerk personnel through Rserving. A state-certified server training program, Rserving helps retailers properly check IDs and identify and prevent potential alcohol abuse situations for both on- and off-premise retailers. 


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Research and Partnerships

Research and Partnerships

We believe a collaborative approach is the best way to address the responsibility we all share, along with our consumers, to consistently encourage the responsible enjoyment of beer.

And we recognize that there is still much to learn about important alcohol issues such as consumption patterns, how best to help consumers make responsible choices about drinking beer and how to enforce drunk-driving and underage-drinking laws intended to protect individuals and communities. Brewers and beer importers partner with a variety of research and other non-profit organizations to help achieve the goal of reduced drunk driving and underage drinking.

  • ABMRF/THE FOUNDATION FOR ALCOHOL RESEARCH: Supported by national brewing and distributing associations in the United States and Canada as well as more than 25 individual large and small brewers and brewer suppliers in the United States, ABMRF is the largest, independent, non-profit foundation in North America devoted solely to supporting research on the effects of alcohol on health, behavior and prevention of alcohol-related problems. It has supported research projects by more than 500 academic investigators at more than 200 universities and research institutions across North America. The partnership between ABMRF and the U.S. brewing industry began in 1982.
  • WASHINGTON REGIONAL ALCOHOL PROGRAM (WRAP): WRAP is an award-winning, public-private coalition formed to fight drunk driving, drugged driving and underage drinking in the Washington metropolitan area through public education, innovative health education programs and advocacy. 
  • ALCOHOL MEDICAL SCHOLARS PROGRAM: The Alcohol Medical Scholars Program promotes optimal education in medical schools regarding the identification and care of people with alcohol use disorders and other substance-related problems. Anheuser-Busch and the Alcohol Medical Scholars Program have been partners since 1999.
  • RADD: RADD, The Entertainment Industry’s Voice for Road Safety (formerly Recording Artists, Actors and Athletes Against Drunk Driving), is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seat belts and safe driving through control behind the wheel and making responsible behavior the norm. 
  • TRAFFIC INJURY RESEARCH FOUNDATION (TIRF): A national, independent road safety institute whose mission is to reduce traffic-related deaths and injuries, TIRF achieves its mission by designing, promoting and implementing effective strategies based on sound research. Anheuser-Busch and TIRF have been partners since 1990, and Beer Institute has been supporting TIRF since 2004. In 2004, with support from Anheuser-Busch, TIRF formed a Working Group on DWI System Improvements dedicated to identifying initiatives for improving the DWI system, promoting successful programs, and continuing to bring organizations together to create positive change. 
  • LAW ENFORCEMENT PARTNERSHIPS: Brewers and beer importers partner with state and local law enforcement agencies across the country to promote messages of personal responsibility, such as wearing seat belts and designating a driver. These messages have taken many forms, including PSAs and billboards.


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Environmental Responsibility

Environmental Responsibility

Over the past several decades, the American beer industry has been recognized for its commitment to protecting and improving our environment.

Through conserving energy and water, reusing byproducts and waste, reducing greenhouse gas emissions and establishing comprehensive recycling programs, the brewing industry has asserted itself as a leading environmental steward.

Many brewers have constructed water treatment facilities to reduce the volume of water used in brewing. They have also taken advantage of environmentally sound energy sources such as wind and solar power. Many brewers also capture a biogas that is a byproduct of brewing processes and use it as an energy source for the brewery, reducing fossil fuel usage. Brewers also emphasize environmental awareness through their efforts to promote educational and conservational programs. Please click here to view the Beer Institute’s environmental brochure.


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Media Center Intro

Stay Informed on the Beer Industry

The Beer Institute knows just about anything and everything that affects the beer industry. You can, too, with the information in our Media Center.


The latest policy updates from the Beer Institute. 

Click below to see our most recent updates.


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Press Releases

What's going on with beer? Find out here. 

Click below to see our most recent press releases. 


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Our newsletters cover recent beer industry developments, legislative and legal updates, member spotlights, public service efforts and annual meeting information. 

Click below to see our latest newsletters. 


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Audio Clips

Hear Q&A interviews with key Beer Institute personnel as they discuss the latest industry topics.

Title: What is Beer Serves America
Description: Beer Serves America is an independent analysis that documents how much beer stimulates the economy, creates jobs and pays taxes. Last year beer contributed more than $246 billion to the economy.

Title: Jobs Involved in the Beer Industry
Description: Every brewery supports dozens of suppliers, from can- and bottle-manufacturers to barley farmers, hops-producers, and many more. In total, more than 2 million people are at work because of beer.

Title: Wages & Benefits from Beer
: Wages and benefits from brewers, distributors and retailers totaled more than $31.5 billion in 2012.

Title: Depth of Economic Impact
Description: Brewing is a major industry. The combined economic impact of brewers, distributors, retailers and our supply-chain partners totaled more than $246 billion in 2012.

Title: Why BSA is Important
: Brewers are not just producing a product that Americans enjoy, but we’re creating jobs that put middle-class Americans to work. More than 2 million Americans are at work because of beer.

Title: Beer’s Tax Burden
Description: Across all levels, the beer industry contributed more than $49 billion in the form of excise, business and consumption taxes to federal, state and local governments.

Title: Impact of Higher Taxes
Description: If Congress raises taxes on beer, it will be raising taxes on the American middle class. Higher beer taxes would not only increase the burden for middle-class Americans, but could lead to lay-offs for those same middle-class Americans.

Title: Don’t Overtax Beer
Description: 40 percent of what consumers pay for a beer already goes toward taxes of some kind on a national average. That makes taxes the most expensive ingredient in your beer.


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Media Contacts

Are you a member of the media seeking information or comment from the Beer Institute? 

If you a member of the media and need information or assistance from the Beer Institute, please contact media@beerinstitute.org or call 202-737-2337. 


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Beer Policy Intro

Beer Policy

Organized to represent the brewing industry and its suppliers before Congress, regulatory agencies and the public, the Beer Institute is committed to developing sound public policy that focuses on community involvement and personal responsibility.


America’s beer industry contributes more than $246 billion to our economy with more than 2,800 brewers and importers, 3,700 distributors and 576,000 retail establishments located across the country.

Beer boosts a wide range of industries, including farming, manufacturing, construction, transportation, service and others in nearly every community in the United States.


Beer is more than a simple pleasure. It’s a $246 billion industry supporting 2 million American jobs. We help put people to work, from farmers to factory hands, bartenders to brewers, in nearly every community in the United States.

The last time federal excise taxes were raised, more than 60,000 Americans lost their jobs as a result. To do so again would be just as devastating, if not more so.


Every time an American enjoys a cold, refreshing beer, 40 percent of their hard-earned money goes to taxes. The federal government and state governments pile extra taxes on the production and sale of beer, including regressive, invisible federal and state excise taxes.

As an industry, we’re proud to do our part in keeping America great. But the truth is, brewers and beer drinkers are paying more than our fair share of taxes already.


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Organized to represent the brewing industry and its suppliers before Congress, regulatory agencies and the public, the Beer Institute is committed to developing sound public policy that focuses on community involvement and personal responsibility.

On average, more than 40 percent of what American beer drinkers pay for a beer goes toward federal, state and local taxes—from excise to consumption to sales taxes, as well as the normal business taxes. That makes taxes the most expensive ingredient in beer today. Additionally, the U.S. beer industry contributes more than $250 billion to our economy and supports nearly 2 million American jobs.

The Beer Institute has been working to find common ground to unite the brewing industry behind one federal excise tax relief bill. We support legislation that serves all beer drinkers, no matter what brand they choose. Beer tax reform must be comprehensive and should remove barriers to growth in the industry, encouraging capital and workforce investment through fair, equitable and comprehensive reform for all brewers and beer importers.

History of the Federal Excise Tax on Beer

Existing federal excise taxes on beer are set at a rate of $18/barrel for brewers of more than 2 million barrels (62 million gallons, or the equivalent of 110 million six-packs) and all beer importers. Since the late 1970s, growth in the small brewing sector has been encouraged by tax credits offered to brewers which produce less than 2 million barrels, cutting their excise tax rate to $7/barrel on the first 60,000 barrels and allowing them a far lower overall effective tax rate on all barrels up to 2 million.

Today there are more than 3,300 breweries in the United States. More than 90 percent of all federally-permitted brewers produce fewer than 7,143 barrels annually, meeting the definition of a small brewer set by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Many of those small brewers are brewpubs, which are restaurants with brewing operations designed to sell locally.

As an industry, we're proud to do our part in keeping America great.  But the truth is, we're doing more than our fair share, shouldering a higher tax burden than just about every other consumer product.  Research shows that the tax burden borne by beer drinkers is more than 68 percent higher than for the average purchase made in the U.S.



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Standard Drink Myth

Standard Drink Myth

Beer has a fixed amount of alcohol - the beer brand you order at your favorite bar has the same alcohol in it as the one ordered across town or available for sale at your grocery store. The same is not true for a mixed drink - no two mixed drinks have the same amount of alcohol. 

Standard Drink Myth

For more than 200 years, U.S. policymakers have recognized the significant differences between beer and hard liquor, and that laws and regulations governing the two should be different. The false notion that “a drink is a drink” is easily dispelled with a careful look at the facts.

The differences between beer and hard liquor include their alcohol concentration, the way each is produced and consumed, and the level of positive social involvement of each in local communities.

  • Beer has a much lower alcohol concentration than hard liquor. Not all alcohol drinks are equal. A standard Scotch on the rocks is equal to 1.5 beers, while a Long Island Iced Tea contains as much alcohol as five beers. Another way to look at this is that a gallon of beer is less than a 12-pack, whereas a gallon of hard liquor is the equivalent of more than 85 beers.
  • Not only is the alcohol content of a beer “fixed,” so is the typical package size, giving consumers greater control and more opportunity to drink responsibly. When a consumer buys a 12 oz. bottle or can of beer, that alcohol amount is set. On the other hand, hard liquor is a concentrated product, meaning the alcohol content of drinks can vary depending on how much liquor is mixed and who is mixing it.

– The most common way to consume hard liquor, through mixed drinks, results in the widest variation in alcohol content among alcohol beverages.

– The 1.5 oz. “standard serving” of hard liquor is unrealistic; the average pure alcohol content of many popular drinks is more than 70 percent higher than the mythical ‘standard serving.’ A cursory Internet search of popular liquor websites finds mixed-drink recipes calling for more than 4 oz. of hard liquor in a single serving – three times the so-called “standard serving.”

Given these simple facts, suggestions that a mixed drink such as a 4 oz. martini made of 80-proof hard liquor is “the same” as a glass of beer with 4.6 Alcohol By Volume can be easily dismissed as untrue. There are major differences between beer, wine and hard liquor — both in what they are made of and how they are used — and they deserve separate tax and regulatory treatment.

Beer is the moderate choice. Beer is made of wholesome ingredients, such as barley, hops, yeast and local water. Once you get to know your drink, you will know that beer is the right choice.

Fact Sheet: A Drink is Not a Drink


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Phone: 202-737-2337
Fax: 202-737-7004
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