What does a brand manager do?
As a Brand Manager, Alicia is involved with all facets of the business from setting the marketing strategy to execution of the vision. She primarily works on Constellation’s Hispanic business, and enjoys learning about the consumer and applying those insights across the company.
Did you know…?
Alicia is a Midwest girl and loves to travel, which is one of many reasons she loves working at Constellation. She has had the opportunity to shoot TV spots for Constellation in Chile and Mexico City. She also loves to run and has completed 10 marathons across the US, including the Boston Marathon twice.