Beer Institute Launches “Building Bridges with Beer,” Digital Platform to Celebrate Beer’s Ability to Bring People Together
Beer Institute Launches “Building Bridges with Beer,” Digital Platform to Celebrate Beer’s Ability to Bring People Together

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Beer Institute Launches “Building Bridges with Beer,” Digital Platform to Celebrate Beer’s Ability to Bring People Together

June 8, 2022

WASHINGTON – Today, the Beer Institute announced the launch of its online platform, “Building Bridges with Beer,” a digital community for beer lovers across the country to share their favorite beer-related memories, stories, and experiences. This launch coincides with the 160th anniversary of the founding of the United States Brewers’ Association, which we now know as the Beer Institute, and “Building Bridges with Beer” is a vital part of the BI’s initiative to celebrate beer all year long. The platform is now live with stories of leaders and insiders in the beer industry. You can visit the website and submit your positive beer-related memory:

Building Bridges With Beer

“Beer has brought people together for centuries,” said Alex Davidson, director of public affairs at the Beer Institute. “Whether it was drinking your first beer at a baseball game or rekindling a long-lost childhood friendship over a cold one, everyone has a personal story about beer’s ability to connect people and spread joy. ‘Building Bridges with Beer’ is a place for people to share their stories about why they love beer. We’re proud to unveil this platform as the Beer Institute celebrates 160 years of advocating for America’s favorite beverage alcohol and the vibrant, competitive industry that brings more than 20,000 beer options to American consumers.”

Building Bridges with Beer” is a platform where beer lovers nationwide can submit their favorite beer-related stories, including videos and photos. Participants can submit their stories by visiting https://buildingbeerbridges.com/submit. The Beer Institute may feature your story on its social media channels and the “Building Bridges” website.

Submission Guidelines:

Video:

  • At least 1080p (1920 x 1080) or 4K (3840 x 2160)
  • No more than 300MB
  • Recommended 15-60 seconds

Still image:

  • With video: 1200 x 628 pixels
  • Without video: 3840 x 2160 pixels

Title: 45 characters with spaces or less recommended
Caption/Paragraph: 2-3 sentences on who the person is and framing the situation

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