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Non-Alcohol Beer Growth Trends 

As the leading choice in the non-alcohol category, beer makes up 87% of U.S. non-alcohol sales, reflecting its growing popularity. With a wide range of flavorful options, non-alcohol beer meets the demands of consumers looking for additional choices in their beverage consumption, without compromising on taste or quality. Enjoying non-alcohol beer reflects the growing demand in the beer category.  

Data and Insights on Non-Alcohol Beer 

The data below highlights the growing trend of non-alcohol beer and its role in beer industry growth.

Learn more about consumer preferences, market growth and the impact of non-alcohol options across the beer industry. 

If you’re a member and would like more information, contact Andrew Heritage at aheritage@beerinstitute.org

Media inquiries can be directed to Caitlin Harder at charder@beerinstitute.org