Beer Institute Partners with 80 Members of Congress to Curb Drunk Driving
Holiday public service announcements ask Americans to plan ahead and drink responsibly
WASHINGTON, DC –The Beer Institute, in partnership with the National Association of Broadcasters, announced today that 80 members of Congress–from both the U.S. House of Representatives and the U.S. Senate–took part in their third annual public service announcement campaign. These elected officials are joining with America’s brewers and beer importers to urge Americans across the country to drink responsibly this holiday season.
The PSAs send a powerful message about keeping our roads safe: “Get a designated driver. Find a safe ride home. And have a safe and happy holiday season.”
“Drunk driving is 100 percent preventable,” said Jim McGreevy, Beer Institute president and CEO. “Members of Congress from across the country and from both sides of the aisle are lending their voices to reduce drunk driving and save lives. Brewers and beer importers are parents and neighbors, and we want our roads to be safe in every community throughout the year. We appreciate these lawmakers’ leadership in spreading the message of responsibility in their home states and districts.”
According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 51 percent since 1982.
The PSAs can be streamed and downloaded through the National Association of Broadcasters’ Spot Center: https://psa.nab.org/view/#/campaign/beer-institute/radio-psas/
To learn more about the Beer Institute’s Commitment to Responsibility, please visit www.BeerInstitute.org/responsibility.
The Beer Institute, one of America’s oldest trade associations, is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility: www.BeerInstitute.org. Connect with us @BeerInstitute and on Facebook.